Snoop Dogg has joined the possession group of Swansea City, forging an surprising bond between hip-hop and the English Championship, the Welsh membership confirmed Thursday.
The 53-year-old rap icon turns into a part of a rising wave of superstar buyers, lining up alongside Croatian World Cup finalist and former Real Madrid star Luka Modric within the membership’s possession construction.
Snoop made headlines final week by modeling Swansea’s 2025-26 house equipment on the membership’s social media platforms, sparking hypothesis that he may be snooping for a chance on the membership, which ended with the affirmation of his stake.
His swoop follows the membership’s November takeover by American entrepreneurs Brett Cravatt and Jason Cohen.
Swansea hopes Snoop Dogg, whose actual title is Calvin Broadus, can leverage his greater than 100 million social media followers to spice up the membership’s world profile because it seeks a return to the Premier League for the primary time since being relegated in 2018.
The membership’s house owners have stated they goal to generate higher income, which might enable elevated funding in gamers below British soccer’s revenue and sustainability guidelines.
“My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,” Snoop stated on the membership’s web site.
“The story of the club and the area really struck a chord with me. This is a proud, working-class city and club. An underdog that bites back, just like me. I’m proud to be part of Swansea City.”
Swansea introduced in April that Modric, who this week joined AC Milan at age 39 after leaving Real Madrid, had acquired a stake within the membership.
“To borrow a phrase from Snoop’s back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club’s reach and profile,” the house owners stated in a press release.
“Snoop’s colossal global fan base and audience will certainly help us do that, and he has made clear throughout this process just how excited he is to join the club. He has openly shared his love of football and his desire to be involved in the game, and we expect his involvement to help us put as competitive a team as possible on the field.”
Swansea’s Welsh rivals, Wrexham, have made a meteoric rise towards the Championship second tier of English football-since Hollywood stars Ryan Reynolds and Rob McElhenney bought the membership in 2020.
Source: www.dailysabah.com