Published September 22,2023
Subscribe
Already a serious pressure in Europe, Türkiye’s dwelling and kitchenware corporations are working to diversify their export markets by gaining a foothold in Gulf nations, in line with a prime sector official.
Currently, some 60% of the Turkish sector’s exports are to Europe however recession alerts within the EU have elevated the necessity for diversification, with Gulf and African nations being notably promising avenues, mentioned Mesut Oksuz, head of the Turkish Houseware Association (Zucder).
He mentioned there may be vital potential to develop bilateral commerce between Türkiye and Saudi Arabia because the lifting of commerce curbs gives an amazing benefit to Turkish exporters.
Companies from Saudi Arabia, the UAE and Qatar participated in Zucder’s International Brand and Manufacturer Meeting in May, the place they signed essential agreements with Turkish companies, Oksuz instructed Anadolu.
“We will soon have a sectoral trade delegation trip to Saudi Arabia, which is of great importance for our industry and offers immense opportunity,” he mentioned.
Major consumers from Bahrain, Kuwait and Oman will even be there for an occasion from Oct. 31 to Nov. 3, he added.
“Our aim is to bring together our manufacturers with wholesale and retail companies and chain stores operating in Saudi Arabia and neighboring countries,” he mentioned.
On President Recep Tayyip Erdogan’s high-profile tour of Gulf nations this July, he was accompanied by prime Turkish business officers, who signed 26 agreements in three countries-Saudi Arabia, Qatar and the UAE.
Oksuz mentioned the Turkish dwelling and kitchenware sector’s exports reached $6.12 billion in 2022 and imports stood at $1.47 billion-a web surplus of $4.65 billion.
The value of export per kilogram within the sector rose 13.8% over the previous 5 years to $3.95 in 2022, he mentioned.
The principal export locations are the UK, Germany, Italy and France, he mentioned, including that intention is to take up exports to $7 billion this yr.
Oksuz mentioned China, the place manufacturing prices are 30-40% decrease than Türkiye, has been placing strain on costs to regain its place in export markets.
“Still, though, companies importing from China are looking for alternative countries, and we are also getting our share from this search,” he added.
Turkish producers have a robust place within the world dwelling and kitchenware sector, notably when it comes to product high quality and repair, he asserted.
“Today, ‘Made in Türkiye’ has become a preference in many markets,” mentioned Oksuz.
About the thirty third International Home and Kitchenwares Fair held in Istanbul this week, he mentioned the occasion generated business value $2 billion.
There was nice participation by consumers from the US, whereas curiosity from close by markets was additionally excessive, he added.
Source: www.anews.com.tr