HomeTechnologyAdidas tests web ad delivery tool in Türkiye in global 1st

Adidas tests web ad delivery tool in Türkiye in global 1st

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German sportswear maker Adidas has carried out its first-ever world check of the Teads Conversion resolution within the Turkish market, reaching distinctive ends in on-line gross sales.

The marketing campaign surpassed expectations by reaching an eCPA (efficient value per acquisition) that was 85% extra environment friendly versus the goal and a formidable 8.40 Return on Ad Spend (ROAS).

The core goal of this initiative was to spice up Adidas’ on-line gross sales within the dynamic Turkish market. By harnessing the facility of Teads’ modern Conversion resolution, the model aimed to raise its digital advertising technique to the following degree to drive important business progress.

Teads Conversions connects consciousness with high quality visitors to finally drive elevated web site conversions.

“We are thrilled to announce the tremendous success of this first test, conducted for our client Adidas in partnership with Teads,” mentioned Canan Aktaş, digital technique supervisor at Essence Mediacom.

“This achievement highlights the importance of pioneering digital solutions when realizing our business objectives. Teads’ Conversion solution not only delivered a remarkable eCPA performance but also showcased its potential in significantly augmenting our ROAS,” she mentioned.

Şahin Uzunşimşek, efficiency advertising supervisor at Adidas in the meantime expressed they had been “incredibly pleased” to have had the chance to steer the modern world check on behalf of Adidas in Türkiye.

“The Teads Conversion solution has demonstrated its efficacy in driving exceptional results and aligning seamlessly with our objectives. This successful partnership reinforces our commitment to remain at the forefront of digital advertising while creating meaningful experiences for our customers,” he famous.

Thanks to modern know-how and by leveraging cutting-edge machine studying algorithms and real-time optimization capabilities, Teads ensured that every model interplay contributed to the profitable marketing campaign consequence.

“We are delighted by the exceptional success of our partnership with Adidas concerning this innovative campaign,” mentioned Tezcan Isarlı, industrial director at Teads Türkiye. “The outstanding results achieved through the Teads Conversion solution underline the potential of our technology when it comes to driving real-world business achievements.”

Teads operates a number one, cloud-based, omnichannel platform that permits programmatic digital promoting throughout a worldwide ecosystem of high quality digital media. The outstanding eCPA efficiency at 85% greater than the marketing campaign goal and ROAS values attained on this check exhibit the transformative potential of Teads Conversion resolution in optimizing model efficiency and propelling on-line gross sales.

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