Turkish e-commerce platform Trendyol was named among the many “groundbreaking” third-generation manufacturers within the world vogue trade within the State of Fashion 2024 report.
The report, ready by the commerce trade publication Business of Fashion and U.S.-based consulting agency McKinsey, talked about Trendyol as the one Turkish firm among the many third-generation corporations, the agency introduced Tuesday.
Third-generation corporations not solely ship their merchandise sooner and cheaper but additionally adept buyer loyalty as a key goal, thus rising as “new playmakers” within the trade, in accordance with the report.
The report highlighted that the rise of vogue manufacturers which have robust and resilient technique of manufacturing, their provider ecosystem, and create data-driven product design and manufacturing is inevitable.
Third-generation corporations stand out, not just for their inexpensive pricing insurance policies but additionally for his or her big selection of choices and progressive and interactive methods to spice up buyer loyalty, the “State of Fashion 2024” report revealed.
Given the circumstances, the report states that 40% of shoppers within the United States and 26% within the United Kingdom selected to buy from third-generation vogue corporations within the final 12 months.
Erdem Inan, the Trendyol Group’s CEO, mentioned clothes made in Türkiye is most well-liked by clients from Europe to the Middle East.
Inan mentioned they owe this success to Türkiye’s high quality manufacturing capabilities, as their merchandise are made by “more than 400 local manufacturers” all through the nation.
“As the State of Fashion report reveals, companies that set customer loyalty as their main goal stand out in the industry globally, (and) as Trendyol, we apply our customer-oriented approach when doing business in all the markets we enter,” he famous.
Inan highlighted that Türkiye has manufacturers that manufacture high quality merchandise and suppliers that may meet the necessity for uncooked supplies and that the nation is a manufacturing and logistics heart.
Inan identified that merchandise made by Turkish producers entice nice curiosity in overseas markets, citing they opened their first workplace abroad final 12 months in Germany for instance.
As a outcome, over 1.5 million clients store from over 200 Turkish manufacturers by way of Trendyol in Germany.
He mentioned that over 350,000 merchandise will be accessed by way of Trendyol and that not too long ago they had been chosen because the primary vogue market in Europe by the German Federal Association of eCommerce (BVOH).
The Trendyol cellular app has develop into some of the downloaded functions in Germany within the final 12 months, added Inan.
Emphasizing that their worldwide enlargement to Germany was adopted by Azerbaijan and the Gulf international locations, Inan mentioned the Trendyol app shortly turned essentially the most downloaded on-line procuring software in Azerbaijan, Saudi Arabia and the United Arab Emirates (UAE).
“We opened a November sales campaign abroad for the first time this year, with over 60 million visits from Azerbaijan during the month,” he famous.
Source: www.dailysabah.com