Swedish flatpack furnishings retailer Ikea introduced on Monday it’s trialing its personal on-line market for its secondhand furnishings in order that clients can promote instantly to one another.
“We are testing a digital secondhand marketplace in Oslo and Madrid to help customers connect, buy and sell preowned Ikea items between each other,” Tolga Oncu, head of retail at Ikea Retail, advised Agence France-Presse (AFP), confirming a report within the Financial Times.
Ikea is named Preowned. The market opened for a trial interval this summer season and can proceed till December, the corporate mentioned.
“After December, we will evaluate and decide on the next steps,” Oncu mentioned.
The transfer is the corporate’s newest initiative to deal with considerations that its inexpensive, flatpack business mannequin results in overconsumption and waste.
It has beforehand unveiled plans to lease, restore and recycle furnishings to be a round business by 2030.
However, not like beforehand, when Ikea purchased clients’ used furnishings, fastened it up and resold it in its shops, clients can now promote instantly to one another on the platform.
Ikea mentioned the worldwide secondhand furnishings market was proliferating, with a projected annual progress fee of 6.4% in 2024.
It mentioned Ikea merchandise comprise 10% of the secondhand house furnishing market.
The transfer can also be a part of the corporate’s shift from beforehand providing solely giant warehouse shops outdoors cities to now providing smaller places in metropolis facilities and on-line procuring.
Source: www.dailysabah.com