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Starbucks faces global sales slump, plans strategic overhaul

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U.S.-based coffeehouse chain Starbucks noticed its gross sales decline for the third consecutive quarter, in keeping with its monetary outcomes assertion launched Wednesday.

Global comparable retailer gross sales declined 7%, mentioned the assertion.

While North America retailer gross sales declined 6%, China retailer gross sales dove 14% and worldwide retailer gross sales fell 9%, in keeping with the assertion.

The firm mentioned it opened 722 internet new shops within the fourth quarter of the 2024 fiscal yr, which corresponds to the July-September interval of this yr, ending the interval with a complete of 40,199 shops globally.

“At the end of Q4, stores in the U.S. and China comprised 61% of the company’s global portfolio, with 16,941 and 7,596 stores in the U.S. and China, respectively,” mentioned the assertion.

The firm noticed a 3% income lower to $6.69 billion from $6.9 billion year-on-year, in keeping with the monetary outcomes.

“It is clear we need to fundamentally change our strategy to win back customers,” mentioned Brian Niccol, chairperson and CEO. “We have a clear plan and are moving quickly to return Starbucks to growth.”

CFO Rachel Ruggeri mentioned the monetary outcomes don’t mirror the power of the Starbucks model, including she has confidence within the firm’s skill to show round its business and return to long-term development.

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