Use of the domestically developed digital card cost clearing system Troy has grown quickly, reaching 35 million within the first half of the 12 months, a rise of 10 million, in line with a report on Wednesday.
At the identical time, the variety of playing cards is focused to extend to 50 million by the tip of the 12 months.
Interest within the home Troy card, launched in 2016, has gained important momentum within the first half of this 12 months, as each the utilization and variety of these playing cards confirmed notable progress.
Ozan Deniz, General Manager of the Interbank Card Center (BKM), stated in an interview with Anadolu Agency (AA) that the variety of Troy-branded playing cards had risen to 25 million by the tip of 2023 and reached 35 million within the first half of this 12 months with a rise of 10 million.
He stated that as of the tip of July, there have been 36 million Troy playing cards, together with 9 million bank cards, 19 million debit playing cards and eight million pay as you go playing cards.
Moreover, Deniz reported that the market share of Troy playing cards in card funds exceeded 12% on the finish of June.
“In other words, TL 1 out of every TL 8 in card payments is made with the domestic Troy card,” he stated.
“Every day, both our card numbers and usage share are increasing. We aim to increase Troy’s market share to 20% by the end of this year while maintaining this momentum,” he added.
Elaborating on the scope of the operations, Deniz recalled that Troy was launched in 2016 with the joint efforts of the Turkish banking and finance sector.
“From the very first day of its operations, Troy has continuously grown in both quantity and volume and has established a significant place in the payment area,” he outlined.
“Especially in the past year, this growth has accelerated. Undoubtedly, the biggest factor in this growth is the favor and interest of our citizens in Troy. First and foremost, we feel indebted to thank all our users who have embraced Troy, the brand of our country, and contributed to its success,” stated Deniz.
“We refer to the technological infrastructure that allows shopping and withdrawing money from ATMs, marked by the logo on the lower right corner of debit, credit and prepaid cards as a card scheme,” he defined and continued to clarify the way it was developed.
“As a card scheme, Troy has been developed with the know-how of Turkish banking, which is at a very advanced level in the world in terms of both digitalization and the variety and practicality of the services it offers, and the expertise and experience of BKM, which is approaching its 35th year in the field of payments,” he said.
Deniz emphasised that with its sturdy infrastructure, Troy is extensively and actively used at each level in Türkiye and is rising its validity overseas by the day. He added that steady enhancements are being made within the expertise and validity of Troy playing cards with the belief and favor of the residents, the assist of banks and the experience and information of BKM.
“We continue our work with the principles of financial independence, increasing the predictability of our banking sector, ensuring cost optimization and offering our citizens the most qualified national card brand that they will proudly carry,” he stated.
“Our most important goal while developing Troy was to create a local and national brand,” he added.
Underscoring the financial significance of the cardboard system, Deniz famous that every one card and digital funds made domestically might be carried out with the Troy infrastructure.
“With the current level we have reached, we have ensured that an amount that can be expressed in hundreds of millions of Turkish liras remains in our country,” stated Deniz and concluded by conveying the intention to offer a good larger contribution to the nation’s economic system.
Source: www.dailysabah.com