The ongoing UEFA Euro 2024, a serious soccer extravaganza, during which Türkiye is competing as effectively, has not solely boosted the followers’ enthusiasm however has additionally pushed important financial exercise within the home e-commerce sector, in keeping with an affiliation consultant.
The growing demand has been notably noticed in merchandise similar to large-screen televisions and football-related merchandise similar to balls and jerseys, Anadolu Agency (AA) reported Sunday.
Türkiye’s Crescent Stars opened the championship with a shocking win in opposition to Georgia in Group F, led by teenager Arda Güler, however missed a possibility for a direct move to succeed in the final 16 in a match with Portugal on Saturday and now have to keep away from shedding in opposition to the Czechia to complete as group runners-up.
The participation of the Turkish nationwide staff within the Euro championship, hosted by Germany, noticed a surge within the exercise of e-commerce web sites in keeping with Hakan Çevikoğlu, head of the Electronic Commerce Operators Association (ETID).
According to gross sales figures, Çevikoğlu famous that soccer followers favor watching matches of this main match on new and large-screen televisions.
“The latest TV systems are also preferred. There has been a significant increase in sales of 65-75-85 inch televisions, with the strong interest in OLED and QLED TVs,” he stated.
“The most preferred TVs were those priced between TL 20,000-TL 30,000 ($610-$915),” he added.
Moreover, Çevikoğlu highlighted that televisions and sound methods have garnered important curiosity resulting from Euro 2024 and he additionally reported the noticeable enhance in air conditioner gross sales with rising temperatures.
“The number of people purchasing large-screen TVs through e-commerce has doubled compared to last year. There has also been an increase in the projector category and sales of sound systems,” he defined.
“The majority of purchases were made by customers aged 28-45. In the e-commerce sector, there has also been an increase in sales of football products such as footballs, cleats and jerseys, which have nearly doubled,” famous Çevikoğlu.
Touching upon gross sales of air conditioners and cooling home equipment he stated there was a rise of 30% in comparison with June final yr.
“We believe the increased demand for air conditioners is influenced by people wanting to watch the football championship comfortably at home,” he stated.
However, aside from the constructive reflection of the Euro on gross sales, Çevikoğlu additionally warned about fraudulent actions throughout the championship set to final by way of July 14.
He talked about events when some scammers take benefit by creating pretend e-commerce websites and victimizing residents and emphasised the significance for shoppers to be cautious concerning the web sites they store from, recommending procuring from websites that show belief seals to make sure minimal safety.
Source: www.dailysabah.com