Chinese e-commerce large Temu has formally entered the Turkish market, launching native operations with an bold promise of one-day supply by a brand new logistics hub in Istanbul, in line with experiences on Thursday.
Temu, a subsidiary of PDD Holdings, has quickly expanded globally in recent times by transport low-cost merchandise on to shoppers and making the most of customs exemptions for low-value items.
According to Turkish tech news outlet DonanımHaber, the corporate opened an operations workplace in Istanbul on Thursday and plans to ascertain a warehouse to facilitate direct home deliveries.
Temu didn’t instantly reply to Daily Sabah’s inquiry relating to the reported developments.
The firm has already relocated its billing and cost methods from Dublin, Ireland, to Türkiye, non-public broadcaster CNBC-e reported.
Last month, Temu representatives knowledgeable Turkish Trade Ministry officers that the corporate was taking steps to ascertain a consultant workplace in Türkiye, in line with Anadolu Agency (AA).
The replace adopted a gathering between the ministry and firm officers to deal with Temu’s authorized obligations and duties associated to e-commerce product security.
Officials reportedly informed the corporate that, underneath new laws, promoting merchandise with out details about a regionally established financial operator wouldn’t be permitted.
Since final 12 months, Türkiye has sought to rein in hovering imports amid surging demand for low-cost items from platforms like Temu.
The authorities is now contemplating decreasing the present 30-euro (about $34.50) customs-free threshold for worldwide purchases to 22 euros, in line with Mustafa Gültepe, chair of the Türkiye Exporters Assembly (TIM).
The threshold was beforehand lowered from 150 euros in August final 12 months. At the identical time, import duties on packages from Europe have been elevated to 30% from 18%, whereas taxes on items from outdoors the European Union have been doubled to 60%.
Current guidelines permit a most of 5 gadgets per cargo, with not more than two of the identical product, and restrict every individual to 5 purchases per 30 days.
According to knowledge from the Interbank Card Center (BKM), spending on worldwide buying utilizing Türkiye-issued playing cards rose by 40% final 12 months, reaching TL 218 billion (over $5.5 billion).
Source: www.dailysabah.com