Türkiye’s Investment Office launched a high-profile promoting marketing campaign in New York’s iconic Times Square, coinciding with the 79th U.N. General Assembly, aiming to advertise the nation’s financial potential.
Digital billboards within the vibrant location – the foremost business intersection visited by quite a few vacationers show messages akin to “Invest in Türkiye” and “Nexus of the World” – highlighting Türkiye’s strategic place on the crossroads of Europe, Asia and Africa.
The marketing campaign by the Investment Office of the Presidency of Türkiye goals to showcase the nation’s financial strengths, together with its development, investment-friendly reforms and expert workforce. It additionally emphasizes the nation’s entry to world markets as a consequence of its geographic location.
These promotional messages will likely be proven commonly all through the U.N. General Assembly session as New York welcomes worldwide guests and dignitaries.
The initiative is a part of Türkiye’s broader efforts to draw value-added and technology-oriented investments, aiming to bolster its place within the world provide chain.
The Investment Office not too long ago launched its new international direct investments (FDI) technique protecting the interval between 2024 and 2028, which is designed as a street map to speed up the attraction of high quality FDI initiatives that align with Türkiye’s financial improvement targets.
The most important objective of the technique is to extend the nation’s share of the FDI pie to 1.5% on the worldwide scale by certified initiatives by 2028 and enhance its regional share in FDI inflows to 12%.
With its favorable geostrategic location, a variety of free commerce agreements (FTAs), a customs union with the European Union, a vibrant startup ecosystem and different elements, Türkiye has emerged as a beautiful FDI vacation spot over the previous 20 years.
Most not too long ago, the authorities have additionally unveiled a brand new high-technology funding program, dubbed HIT-30, committing $30 billion in incentives to determine Türkiye as a world chief in excessive expertise.
Source: www.dailysabah.com