Turkish house home equipment producer Arçelik introduced Thursday a serious shift as the corporate mentioned it could proceed its world operations beneath the company model identify Beko, based on a press release revealed on the Public Disclosure Platform (KAP).
The determination was taken inside the scope of the corporate’s globalization technique, it mentioned within the assertion, including that the goal is to carry collectively staff and operations all around the world beneath a typical company model.
“As part of our globalization strategy, Arçelik A.Ş. will henceforth use the corporate brand name Beko across all geographies, including Türkiye, with the aim of bringing together all our employees and operations worldwide under a common corporate brand umbrella.”
“In this context, the corporate names of our foreign subsidiaries are being changed to include the Beko corporate brand,” it added.
“Our company will continue its activities in Türkiye through Arçelik Pazarlama A.Ş. under local value-creating brands (Arçelik, Beko, Grundig, Altus, Leisure),” it mentioned.
One of Türkiye’s main house expertise corporations with a historical past spanning practically 70 years, Arçelik (Beko) continues its operations with 121 subsidiaries in 57 nations, 22 manufacturers and 55,000 staff.
The firm in a press release to the general public on Thursday famous that the authorized identify of the publicly traded firm is Arçelik A.Ş., emphasizing that in Türkiye, the authorized entity Arçelik A.Ş., and its Turkish subsidiary Arçelik Pazarlama A.Ş. (Arçelik Türkiye) will proceed their actions as earlier than.
It defined that the transformation goals to alter the names of subsidiaries established beneath totally different names globally to Beko. This transformation solely covers the company model, that’s, the corporate model, and “will not affect our 22 consumer brands worldwide,” it acknowledged.
Source: www.dailysabah.com