Lionel Messi, triumphant on the worldwide soccer stage, is now gearing up for American soccer’s grandest occasion.
The Inter Miami star, celebrated World Cup champion, and famend soccer icon are set to take middle stage in a 60-second Super Bowl advert for Michelob Ultra, as introduced by the model on Thursday. A teaser gives a glimpse of Messi casually ordering a beer at a beachside bar, capturing his response when the faucet unexpectedly halts.
This debut Super Bowl business marks a major addition to Messi’s expansive promoting footprint in each the United States and internationally. The extremely anticipated sport is scheduled for February 11 in Las Vegas.
“Having the GOAT himself, Lionel Messi, and the Super Bowl as a stage to kick it all off and start the year with a bang, that gets us incredibly fired up,” Ricardo Marques, Ultra’s vice president of marketing, said in an interview with The Associated Press. “Messi wants no introduction. The energy that he has, the affect that he had upon his arrival in Miami, on the planet of soccer and past, he is clearly a cultural icon proper now.”
Messi’s partnership with Michelob Ultra’s guardian firm, Anheuser-Busch InBev, started in 2020. The Super Bowl spot is a part of the beer’s sizable funding in soccer. The advert follows the model being revealed as the worldwide beer sponsor of this summer time’s Copa America.
It’s additionally anticipated Ultra will companion with the boys’s World Cup when the event is performed within the U.S., Canada, and Mexico in 2026 as Messi’s Argentina goals to defend their title.
“When you set all of it collectively, we clearly have a really thrilling highway forward of us within the context of soccer,” Marques stated.
Messi is a advertising and marketing dream with big manufacturers comparable to Adidas, Gatorade, Hard Rock International, Royal Caribbean, and Apple TV amongst others all concerned with him. His social media footprint is big, with practically 500 million followers on Instagram.
Anheuser-Busch routinely spends hundreds of thousands on Super Bowl advertisements; final 12 months’s sport introduced an asking worth of as a lot as $7 million for a 30-second spot, with firms paying it to be on U.S. promoting’s greatest stage and with hopes of reaching an anticipated viewers of greater than 100 million.
The beverage big had a Michelob Ultra spot as a part of final 12 months’s Super Bowl lineup, additionally with a sports activities theme – it was set at Bushwood Country Club, the fictional nation membership in “Caddyshack,” and starred tennis nice Serena Williams, former Dallas Cowboys quarterback and present TV analyst Tony Romo, Miami Heat standout Jimmy Butler, golfer Rickie Fowler, soccer participant Alex Morgan, and boxer Canelo Álvarez.
Messi has greater than 800 targets for golf equipment and nation, among the many biggest scorers. He scored twice within the 2022 World Cup remaining that Argentina received in opposition to France on penalty kicks.
Messi is a four-time Champions League winner, an Olympic gold medalist, and has been a part of 44 trophy wins, thought of probably the most in soccer historical past.
“The artistry that he brings to the pitch brings fans from all walks of life,” Marques said. “That’s why we’re enthusiastic about Lionel Messi, his partnership, and the place soccer goes within the U.S.”
Source: www.dailysabah.com