Kansas City Chiefs tight finish Travis Kelce is predicted to be in Las Vegas for the Super Bowl showdown with the San Francisco 49ers on Feb. 11.
However, the attendance of his girlfriend, mega-pop star Taylor Swift, on the occasion stays unsure and is shaping as much as be a game-time resolution.
Swift was noticed within the stands cheering for the Chiefs and was later captured on digicam congratulating her boyfriend with a hug and kiss after the Chiefs’ 17-10 victory over the Baltimore Ravens on Sunday. This instantly led to hypothesis about whether or not one of many world’s best-selling recording artists will grace Allegiant Stadium along with her presence.
Despite being an everyday at Chiefs video games all through the season, Swift would possibly miss the grand occasion on account of scheduling conflicts along with her “Eras Tour.” She is slated to carry out in Tokyo on Feb. 10, the evening earlier than the Super Bowl.
Considering the time distinction, Swift may get to Las Vegas for kickoff on Sunday however will then should shortly get again on a airplane for 3 live shows in Melbourne, Australia beginning Feb. 16.
Some followers might be flying Air Swift to the Super Bowl, with United Airlines on Monday including extra direct flights to Las Vegas from Kansas City with specifically themed Swift-related flight numbers.
The flights might be lettered UA1989 for Swift’s start 12 months and one in every of her albums, UA2287 for the Grammy winner’s hit track “22,” and Kelce’s jersey quantity 87, and UA1587 for Kelce and quarterback Patrick Mahomes’ sweater numbers.
To guarantee they don’t seem to be seen to be taking sides, United Airlines additionally stated it will likely be placing on extra direct flights from San Francisco and San Jose with 49ers themes.
Two of probably the most highly effective forces in American popular culture, the Kelce-Swift romance has been pure gold for the National Football League. It has spiked curiosity throughout social media and elevated merchandise gross sales with Swift bringing alongside her military of followers referred to as “Swifties.”
Sports merchandise retailer Fanatics, the NFL’s official e-commerce associate, stated in September there was a virtually 400% spike in gross sales of Travis Kelce jerseys on its web sites.
Such is the fascination with the facility couple that Swift-Kelce grew to become one of the crucial in style Halloween costumes of 2023.
Swift, whose fame far eclipses that of Kelce’s, brings megawatt star energy that’s nearly unprecedented – even within the NFL. Her mere presence in Las Vegas may make the sport the most-watched Super Bowl of all time.
The love story, in keeping with analysis carried out by Apex Marketing Group, has introduced hundreds of thousands of {dollars} of added model worth to the Chiefs and the NFL.
“Taylor Swift’s association with Travis Kelce and appearances at the Chiefs games has generated an equivalent brand value of $331.5 million for the Kansas City Chiefs and the NFL,” stated Apex President Eric Smallwood to Reuters in an electronic mail.
“The equivalent brand value (EBV) is derived from exposure received by Swift/Chiefs from Sept. 24-Jan. 22 from various media (TV, radio, newsprint, digital news, social media).”
Source: www.dailysabah.com