The retirements of tennis legends Roger Federer, Rafael Nadal and Serena Williams have made occasion promotion tougher, however organizers should seize the possibility to highlight rising expertise, says the United Cup’s event director.
The extremely anticipated $10 million mixed-team occasion, which kicks off the season on Friday, is poised to just do that, with event chief Stephen Farrow assured that the way forward for the game is in succesful palms.
“It’s true to say that from a promotional standpoint, it’s very easy if you’ve got Roger Federer or Rafael Nadal turning up,” Farrow advised Reuters after the draw for the 18-team event was held in Sydney.
“You’re talking about people who are absolute superstars of the sports arena. With those guys moving on, it does make it a bit more difficult to promote and tell the story of the athletes playing the event.”
“I always see that as a positive because it’s on all of us in tennis to tell the story of this new talent.”
“We’ve got a lot of them playing the United Cup. They’re incredibly exciting and captivating to watch. I’m not worried about the future.”
Grand Slam contenders Alexander Zverev, Taylor Fritz, Iga Swiatek, and Coco Gauff will all be in motion for his or her international locations on the Dec. 27-Jan. 5 event staged in Perth and Sydney as they put together for the Australian Open, which begins Jan. 12.
Farrow additionally mentioned the United Cup was nonetheless constructing its model and boosting consciousness amongst followers and gamers.
“Last year we saw a really big step forward when we moved to a new format with one women’s singles, one men’s singles, and one mixed doubles. It was incredibly competitive.”
“Now we’ve established ourselves on the tennis calendar two weeks before the Australian Open. We’ve seen with the field this year that players want to play this event.”
Spain takes on Kazakhstan, whereas China meets Brazil on the opening day in Perth.
Source: www.dailysabah.com