Bluesky hits 20 Million users, rapidly closing gap with threads

Published November 21,2024

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Bluesky, the decentralized social community that emerged as a competitor to X (previously Twitter) owned by Elon Musk, has reached 20 million customers. The platform continues to develop because of important curiosity from customers who left X following Musk’s controversial choices.

Although Bluesky’s person base remains to be behind Instagram Threads, which has over 275 million energetic month-to-month customers, its development charge is noteworthy. According to market analysis agency Similarweb, Bluesky has considerably closed the hole with Threads by way of each day energetic customers (DAU) within the U.S. On November 15, Bluesky’s busiest day, the distinction in U.S. management between Threads and Bluesky dropped to only 1.5 instances.

Additionally, Bluesky surpassed Threads in each day web site visits within the U.S. and the UK. While Threads nonetheless maintains a small international lead, Bluesky is quickly catching up. Record Growth in Mobile App Usage Bluesky’s cellular app has additionally seen a surge.

According to Similarweb, following the mid-November elections within the U.S., utilization elevated by 519%. On November 13, the app reached the primary spot within the U.S. App Store, surpassing each Threads and X. Android utilization elevated by over 360% all year long. Several components contributing to this development embody X’s controversial choices equivalent to promoting person knowledge to an AI firm and altering its blocking options.

Additionally, Elon Musk’s use of X to assist Donald Trump‘s presidential marketing campaign led many customers to go away the platform. Growth Momentum in 2023 Bluesky gained important momentum after its public launch in February 2023. The platform’s person base grew from 9 million in September to twenty million in November.

Since the U.S. elections, Bluesky has been gaining 100,000 new customers each day. Bluesky is proving to be a critical competitor to social media giants X and Threads. The platform attracts customers by claiming to supply “real” human connections and offering a extra intimate expertise.

Features like the flexibility for customers to create customized algorithms, design their very own starter packages, and personalize domains assist distinguish Bluesky from its rivals.