Social media addiction grows as algorithms keep users hooked

Published February 06,2025

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Social media platforms have developed algorithms that result in dependancy, with the common consumer scrolling about 93 meters per day—the size of the Statue of Liberty.

These algorithms are designed to maintain customers engaged for longer durations, and consequently, the time spent on platforms has been rising annually.

This has raised considerations, and nations like Australia are taking authorized steps to restrict social media use for people below 16. Social media platforms, like Meta, TikTok, and X, use personalised content material and psychological triggers, resembling novelty and rewards, to maintain customers scrolling, typically resulting in behavioral dependancy.