The board working below the Trade Ministry, which scrutinizes social media promotions, imposed a complete superb of near TL 6.4 million (round $188,000) on 5 influencers final yr and 11 within the first half of this yr, based on a report on Monday.
The board arrange throughout the ministry to audit commercials made by way of social media platforms, analyze their exercise and impose sure penalties, as per data obtained by Anadolu Agency (AA).
To monitor the actions of influencers, known as “social media influencers,” within the laws, the Advertising Self-Regulatory Board was assigned, and the mission for scanning social media commercials with synthetic intelligence commenced in March 2022.
With the mission, the speed of influencer posts that didn’t clearly and understandably point out that they had been commercials decreased from 57% to 11%. At the identical time, as a result of work carried out by the board, the variety of complaints relating to social media commercials has elevated as shopper consciousness has grown in latest instances.
Consumer complaints had been examined by consultants, and people who met the appliance standards had been evaluated. In instances the place the board detected violations, mandatory administrative sanctions had been utilized.
In the primary six months of this yr, the board determined to impose 39 suspension penalties and 11 suspension and administrative fines on influencers. The suspension penalty required the correction or elimination of commercials that violated the laws.
Considering elements such because the unfair content material of the unlawful publish, its repetition, the extent of its impression based mostly on the influencer’s follower depend and the advantages and financial standing obtained by the influencer from sharing the publish, suspension and administrative fines had been additionally utilized collectively.
While the executive superb imposed on an influencer who marketed in opposition to the laws final yr was TL 347,128, this quantity was elevated on the revaluation price and have become TL 550,059 in 2024.
Accordingly, administrative fines totaling TL 1.35 million had been imposed on 5 influencers final yr, because the report indicated. In the primary six months of the yr, it was determined to impose administrative fines totaling practically TL 5.035 million for 11 influencers. Thus, TL 6.39 million in fines got over 1.5 years.
Moreover, administrative sanctions had been utilized to 77 social media accounts final yr, whereas this determine reached 50 within the first half of 2024. Administrative sanctions had been imposed on influencers’ posts as a consequence of causes corresponding to promoting a services or products of a model with out clearly stating that it was an commercial or participating in covert promotion.
In addition to this, administrative sanctions had been imposed on some influencers for causes corresponding to utilizing statements containing well being claims, directing folks to well being providers corresponding to clinics, hospitals or medical doctors, selling merchandise prohibited from being marketed, utilizing statements exceeding the definition of beauty merchandise and together with unlawful statements within the commercial of dietary dietary supplements.
Source: www.dailysabah.com