Published January 17,2025
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Dolce & Gabbana, Prada, and Giorgio Armani lead a lowered schedule for males’s style week opening Friday in Milan, placing a courageous face on a disaster within the luxurious sector.
Fendi and Gucci are noticeably absent, having proven right here final January however this season having opted to point out combined collections throughout girls’s style week in Milan in February.
But among the many 16 stay exhibits and dozens of different occasions over the subsequent 5 days, down from 22 stay exhibits final January, are nonetheless a few of Italian style’s largest names — and a few newcomers.
French designer Pierre-Louis Mascia kicks off proceedings Friday with a combined women and men’s assortment for autumn/winter 2025.
The former style illustrator, who makes use of collage to create complicated patterns printed onto material, staged his well-received first catwalk present final summer season on the Pitti Uomo commerce present in Florence.
He has described his type as “Hermes with a funkier side”.
It is a troublesome time to be coming into the business, with Italian menswear gross sales falling 3.6 % to 11.4 billion euros ($11.7 billion) in 2024.
They had grown by 4.7 % in 2023 and 20.3 % in 2022, after the coronavirus pandemic.
According to estimates from the Italian Fashion Chamber, the complete sector, together with womenswear, ended the 12 months with turnover down 5.3 %, to 95.9 billion euros.
Luxury items basically have been hit by weak home consumption in China, though geopolitical tensions and rising costs additionally play an element.
“Mainly this depends on Chinese consumers and their crisis of confidence,” Luca Solca, an analyst at Bernstein, informed AFP.
“The collapse of the real estate market is making them feel poorer, reducing their desire to spend.”
Solca mentioned style exhibits helped the business by getting folks speaking about manufacturers, notably on social media.
“They are a springboard which influencers can use to post comments,” he added.
For Carlo Capasa, president of the Italian Fashion Chamber, the antidote to the disaster is creativity.
“We must continue to create dreams to restart consumption,” he mentioned.
“More than ever in times of crisis, we need to invest in creativity, which is our most important driver.”
Source: www.anews.com.tr